We want you to know that we respect the privacy and security of our users. While it expects to compete on price, Bully Dog plans to position its Idaho-built products as better able to handle the harsh environments and conditions its modules will encounter in snowmobile and off-road applications.ĮPG Media LLC wants you to have a positive experience in connection with our products and services. With in-house interest in dirt bikes, the company may also enter that market. In the side-by-side arena, the Arctic Cat Wildcat and Can-Am Commander will be its focus after working on the RZR. We want to actually get in there and change ECU settings, so we’re working hard to get that done.” “We can monitor engine vitals right now and can give you all of the statistics and vitals of the engine. “The RZR is going to get us a really good market share,” Vollmer said. Its current focus is the popular Polaris RZR model. Future goalsĪs the company works to fill out its snowmobile product line, it’s concurrently working on development for its on-dirt products in the side-by-side and ATV markets. They’re developing product for these sleds, and we want something to help their products sell,” Vollmer said.īully Dog intends to sell its powersports products direct on its website, through distributors and at select speed shops across the country. “Those are the guys that are out on the sleds all the time. In such arrangements, Bully Dog would provide the hardware, while the aftermarket shops will provide the tuning to maximize performance gains with modifications like pipes, cold-air intake upgrades or turbo systems. Part of its strategy involves teaming up with big-name performance shops like SLP, BoonDocker and Silber Turbos. He brought his personal race truck to display the power gains the tuner product provides. Jarid Vollmer, of Bully Dog’s race tech department, is an accomplished National Hot Rod Diesel Association racer. Its sprawling booth attracted large crowds, drawn in by a diesel drag race-modified Dodge Ram that spewed a massive plume of black smoke on the hour to demonstrate the power gains possible with Bully Dog equipment.

With a bold logo of a bulldog sporting a spiked collar, massive paws and sharp teeth, Bully Dog’s image was plastered on banners and stickers throughout the grounds of Haydays. Its intentions were clear: introducing the company as a new powerhouse in the tuning of snowmobiles, side-by-sides and, eventually, ATVs. With its well-established reputation in the pickup and semi-truck markets, the company has now set its sights on the powersports crowd, a commitment demonstrated in September by its massive presence at the annual Haydays snowmobile gathering in north-central Minnesota. Truck performace enthusiasts, especially those with hopped-up diesel engines, know all about Bully Dog, an Idaho-based performance company that specializes in electronic engine tuning to extract more speed, fuel mileage and towing power out of vehicles. Established tuner introduces new powersports focus

Bullydog tuner